Inspiring moments of everyday celebration
Delancia was created to inspire moments of everyday celebration, compelling people to embrace the simple pleasures in life, however big or small. Founders Tom and Inès envisioned a drinks brand that perfectly complements every occasion, believing that it’s the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.
Crafted as a sparkling botanical aperitif with a delicate fizz and low alcohol content, Delancia is a wine spritz, which offers a refreshing alternative to sparkling wine. It’s versatile enough to be enjoyed on its own as an aperitif, mixed into a cocktail, or shared with friends on a sunny day. The brand launches with two distinct flavours: a sparkling rosé wine, infused with pomegranate and rosemary; and a sparkling white wine blended with elderflower and green tea. Delancia combInès premium Portuguese wine with innovative, all-natural flavours for an elevated drinking experience.
Branding | Packaging | Illustration
Delancia’s wine is sourced from Portugal’s Alentejo region, so it was essential to capture the essence of this vibrant landscape in the brand identity. From the region’s vivid colours and untamed beauty, to its rich culture and spirited people, every element of Delancia’s design reflects the heart of Alentejo. The Kingdom & Sparrow team spent time in Alentajo and Lisbon across 2023 and 2024, immersing designers, strategists and project management in Portuguese culture, learning about the land that the brand stems from, and the lifestyles of the fun-loving, city-based consumer.
To bring the vision to life through brand and packaging, we created a collection of characters inspired by native animals, birds, plants, and botanicals. The Iberian lynx, an iconic and endangered species from the region, serves as the brand’s primary mascot and logo. Supporting characters include a hoopoe, a swallow, dancing flowers, and local foliage such as olive and almond branches – each representing Alentejo’s terroir and tying into Delancia’s story. These characters were given a human touch and a hint of luxury and femininity, such as the lynx gracefully pouring itself a glass of Delancia.
For the bottle packaging, the strategy took us to a place of dreaminess and playfulness – something that would spark curiosity and imagination. We delivered this by designing two distinct scenes, one for each flavour, with the Iberian lynx at the centre, surrounded by a lively cast of supporting illustrations. Each flavour’s unique personality shines through, creating a bold, colourful, and dynamic visual world. Future-proofing the brand with over one hundred individual illustrated assets created over the course of the project, the packaging is ready for extension into new flavours, allowing the brand to grow.
The brand colours echo Portugal’s natural vibrancy and warmth: orange and purple for the rosé wine, and green and turquoise for the white wine. Gold foil accents and embossing on the logo and scalloped-edge label add a premium, elegant touch, elevating the wild illustrative styling to bring premium to the everyday occasion.
We chose a traditional sparking wine bottle shape, which allows the illustrations to pop while maintaining sophistication. A muselet cork closure and neck strap further differentiate Delancia from other sparkling wines on the shelf. The undressed nature of the closure reminds the consumer that while this is something special, it’s also for the everyday. Additionally, single-serve cans, designed with the same artwork style as the bottles, provide a convenient option for parties, festivals, and outdoor events, demonstrating that the brand can flex to a more informal occasion.
Through bold visuals and thoughtful details, Delancia’s branding captures the spirit of Portugal and invites everyone to raise a glass to life’s everyday moments.
The Impact
Delancia has officially launched in Portugal, with plans to expand to European markets in the near future. Over the summer, founders Tom and Inès brought Delancia to festivals across the country, where they were thrilled by the overwhelmingly positive reception. Their goal is to introduce social drinkers to a fresh and innovative “wine” experience, positioning Delancia as the go-to choice for everyday celebrations.
