Folklore in full bloom
Mydflower is a Welsh sparkling wine brand that brings folklore and nature to life in every glass. Rooted in the rolling landscapes of Wales and inspired by age-old traditions, Mydflower offers a contemporary twist on country winemaking, one that celebrates both provenance and imagination.
Brand IDENTITY | PACKAGING DESIGN | Illustration
Mydflower approached us seeking to elevate their brand to reflect the quality of the liquid and to establish themselves in the premium sparkling wine market with a mystifying alternative. Each recipe is crafted with care on a Welsh estate, where the wild beauty of the surroundings informs both the ingredients and the brand’s storytelling. Their deep connection to the land and the aura of folklore became the springboard for our work.
We developed a suite of intricate, folk-style illustrations including hares, birds and wildflowers – timeless symbols of myth and magic that evoke the richness of its storytelling. These illustrations are embossed onto the unique neck cuff and on the label, a central embossed golden sun adds a tactile, crafted figurehead that ensures they stand apart on shelf. The illustrations of the elderflower and raspberry flowers surround the sun on each of the variants, giving the design a feeling that is at once both premium and magical.
Mydflower’s new brand identity is more than a visual refresh; it’s an invitation into a world where nature, folklore, and fine winemaking converge. We have provided the tools for the brand to bloom through premium storytelling, ready to enchant both loyal fans and new audiences alike.
