Sparking a new era for Dynamite Valley
Back in 2015, we partnered with Cornish craft brewery Dynamite Valley Brewery to create a distinctive brand identity that would set the business apart in a growing craft beer market. Working closely with the founders, the studio developed an illustrated, hand-crafted aesthetic and signature bottle wraps that quickly became synonymous with the brewery’s personality and independent spirit.
Brand IDENTITY | PACKAGING DESIGN | TYPOGRAPHY | MERCHANDISE
Ten years later, with new ownership, renewed ambition and the launch of a mini taproom and events space at Gray’s Wharf, Penryn, Dynamite Valley returned to Kingdom & Sparrow to evolve the brand for its next chapter.
Our challenge was to retain heritage, elevate the brand for the modern, competitive craft beer market, reflect the new owners’ ambition, and create a flexible identity for future growth.
Drawing spirit from Ponsanooth’s Kennall Vale 19th-century gunpowder works, the rebrand immersed itself in the industrial landscape, gathering textures to inform the new visual language.
The refreshed identity features three viaduct arches representing the three owners, united by a central spark asset. As well as custom, handcrafted typography with expressive lettering with greater clarity and a flexible and scalable cohesive brand system for taproom and retail.
The identity launched alongside the new Gray’s Wharf mini taproom and events space, deepening the brand’s local connection. The project has been a rewarding full-circle partnership for us here at Kingdom & Sparrow, honouring the brewery’s roots while confidently shaping its future.
