It could be sooner than you think! The average food or drink brand updates their identity and packaging every three to five years, but in an industry that’s forever evolving, it’s so important to stay fresh, current and exciting to your consumer base.
What is type and typography?
Type refers to pre-fabricated, replicable lettershapes. Typefaces are families of these lettershapes that share characteristics – like DNA – and work together as one.
As brand strategists and designers in the food and drink industry we’re increasingly involved in conversations with clients around sustainability.
As a design agency specialising in food and drink brands, we’re increasingly tasked with finding effective ways to communicate commitments to sustainability and environmentalism through brands’ logos, messaging and packaging design. So what can you or your design agency do to help get this across?
In part 3 of our Sustainability Series we look at how supermarkets and mainstream brands in the food and drink industry are making sustainable changes.
In Part 2 of our Sustainability blog series we’re looking at the hot topic of sustainable packaging. Whether you’re launching a new brand or you’ve been operating for years there’s no doubt that the use of plastic is a crucial conversation for food & drink brands, now more than ever.
Whether you’re launching a new sustainable brand or looking to make changes to your existing food or drink business, here are some consumer attitudes and stats that should help you to know you’re doing the right thing.
