An elevated brand experience for a crowded category
In the most hotly contested of drinks categories, 58 and Co. needed a brand that did more than just talk about ‘Gin’.
We needed to reach quality-driven consumers where experience was everything.
Branding | Guidelines | Illustration
The Concept
A focus on the entire 58 and Co. experience; from meticulous process, exacting provenance of ingredients, sustainable and ethical B Corp approach, through to the multi-sensory on-site experience.
The Impact
“We’re absolutely delighted to unveil our new brand, which we feel truly represents our values, approach and future direction.”
Carmen O-Neal, 58 and Co. Founder
Positive Change
Working with a beautiful bespoke bottle from Allied, we took our inspiration from all of the 58 and Co. touchpoints. ‘Distilling what matters’ captured the attention to detail at the heart of the elevated drinking experiences they offered, whilst also reflecting the sustainable core of the process.
From the textures around the distillery to the colour of the bottle wax, we built a brand world around this brand essence.
A hand drawn juniper leaf illustration, dipped in copper, inspired by the handmade ambillic stills was centre stage on our bottle, with contemporary bespoke typography taking heritage cues to reflect the liquids premium nature.
A comprehensive brand book and style guide informed all physical and digital touchpoints of the brand from launch.
Elle, Senior Designer
