Where the music starts: a feel-good rum brand for feel-good times!
In 2020 8Track founders Matt and Jeremy combined their expertise in business and booze with a love for good music and social events. With independent music at the heart of their story, they came to us to help build a spiced rum brand that felt as lively and vibrant as the places it would be drunk. In response we created a contemporary identity that engages the imagination of rum and music lovers alike, and truly stands out in the spiced rum category.
The Concept
The Impact
“The Kingdom & Sparrow team were a pleasure to work with in creating 8Track.
They responded quickly with enthusiasm to our brief and at each stage of the process. Kingdom & Sparrow combine creativity and imagination with a strategy-led approach and a valuable appreciation of the drinks market. With 8Track, we wanted to create a distinct, stand-out brand, celebrating music, good times and doing things better – and the brand design certainly delivers this.”
Jeremy, Co-Founder of 8Track
