We chose a gritty, monochromatic style with expressive lettering, detailed hand-drawn illustration and nautical messaging (including a bespoke poem) to tell the tale of the Crusty Juggler.

The character himself has tattoos filled with discoverable details about the Johns’ family history and references to Hot Fuzz (if you know you know!), creating an intriguing world for consumers to delve into. A black wax seal tops off the bottle and adds to the seafaring tone.