“We created a strong and clear brand name that captures the essence of the brand. We also crafted a purposefully gender neutral brand identity and distinctive illustrative assets that hark back to the ancient legacy of trees. Hand drawn circles communicate the brand purpose, but also highlights circular living and the ecologically inspired blends. To help with product navigation, we developed a bold messaging hierarchy and colour range. The charcoal-drawn trees bring taste appeal to the navigation whilst also evoking the textures of the forest. Overall we’ve created a unique tea brand for explorers and nature lovers, which clearly defines the From Trees experience for consumers.”

Holly Irons, Designer