Homewrecker cheese has that same quality. An unfamiliar ingredient that instantly feels familiar. A warm hug that keeps you coming back for more time and again.

We created an identity that pulled on the typefaces of American signage alongside a handcrafted script font that felt approachable and welcoming. The colour palette reflected the warmth and comforting nature of the ingredients, whilst also stepping outside of the cheese category norms. 

Our brand mascot was full-on 1950s Americana. A fun-loving and confident character that everyone felt like they knew.

We developed a tone of voice and messaging that felt authentically southern states in tone without falling into cliche.

All of these assets came together on packaging, social media and website to create a distinctive brand that instantly felt like it had heritage. 

Chris Designer