A gut health brand with a twist: Jitterbug
Jitterbug’s founder Bola came to us in 2019 with a unique product – on-the-go, low calorie apple cider vinegar drinks that are naturally fermented with ‘The Mother’ to support good gut health. Based on her own personal experience and journey to better health, Bola’s mission is to help people make informed decisions in their diet so they can be happier, healthier and more energetic in mind and body.
Branding | Typography | Packaging | Core Messaging | Guidelines
The Concept
We needed to create a founder-led brand that captured this and clearly communicated the products’ health benefits in a way that was true to the founder’s charismatic personality and zest for life!
The Impact
In 2019, Jitterbug was awarded the World Beverage Innovation Award for Best Sparkling Drinks, and since then has been going from strength to strength – despite 2020’s global pandemic. In February 2021, the Jitterbug drinks were successfully launched on Amazon Launchpad (an invite-only programme for innovative brands), and have expanded to other online and in store retailers, with bigger plans on the horizon.
Positive Change
To help Jitterbug stand out in a sea of wellness brands, we decided to move away from the more typical minimalist ‘clean eating’ cues and instead create a brand with a bright, joyful and energetic look and feel. The 1950s is one of founder Bola’s passions and we felt the era’s music was a great fit for this – so we centred the brand identity around that theme.
The logo is influenced by 50s signs, and the assets and messaging are inspired by records and turntables. Even the brand name comes from a 50s swing dance. The overall result is a unique brand that radiates movement and positivity, reflecting the feelgood benefits you’ll get from Jitterbug’s drinks!
“Working with Kingdom and Sparrow is the very best decision and investment we are proud to have made.”
“A uniquely creative and inspirational bunch that opened our eyes to see way beyond we could have imagined, helping us create a brand that truly stands out, is authentically energetic and evokes so much sophistication yet so easy to connect with.”
Ombola Obileye, Jitterbug Founder
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