A positive new brand for under-pressure parents
Pika Easy Cleaning machine system is the first tech solution to help new parents switch to reusable diapers, saving 258bn diapers going to landfill every year.
We needed to reach new parents who are already busy and bombarded with advice on how they can do better.
Brand Architecture | Product Naming | Branding | Brand Book | Guidelines | Illustration | Copywriting | Web Design | Animation
The Concept
An approachable and parent-friendly brand world built around the promise to ‘Cut the Crap’. Not judgemental, condescending or preachy, the brand looked to understand the challenges of parenthood and offer a helping hand.
The Impact
“I just wanted to say that… it is amazing! It is exactly what I wanted it to be. This will help us in every aspect of our company. From strategy, marketing, customer service, everything…”
Alon Cohen, Pika Founder & CEO
Positive Change
To reflect our strategic positioning, clarity and simplicity was delivered through the three-step process and naming conventions we created; Pika Pure, Pika Pods and Pika Pants meant identifying the machine, detergent and diapers ownable for the brand moving forward.
Our Pika mascot provides a clear cue to the world of ‘baby’, whilst messaging is direct, informational and straightforward. A mixture of clean imagery and unfussy fonts alongside simple line illustrations allow key messages to be highlighted in core assets and points in the customer journey.
Delivery of a new identity, brand book with guidelines, messaging hierarchy, supporting brand assets and customer journey has made bringing the brand to life during launch as easy as possible.
Kieron, Managing Director
