They came to us for branding for a new product; 200ml bottles ideal for a barbecue, picnic or lakeside lunch. The new brand needed to appeal to this outdoor lifestyle audience, without losing the connection to the existing brand or their natural philosophy.
Our in-house design team created a hand-painted grape and vine image which is utilised as part of a refreshed logo, with elements used across the rest of the brand world. The updated logo wordmark connects directly to the existing brand, but is more flexible and contemporary in execution.
The packaging utilises the prominent ‘oo’ on ‘Roost’ to create windows for the brand identity and information. These are also used across the brand world to crop in on the illustration asset. The colour palettes were chosen to feel earthy and natural, but add a sense of warmth and approachability.
The product typeface was selected for the varietals on the bottle, reflecting both the established existing brand, but also a nod to something more modern and contemporary.