WINE WITH CURIOSITY
The Wanderwyld brand is rooted in storytelling, folklore and the rich histories of the wine’s regions, starting with the launch of the Wanderwyld Primitivo from North Macedonia.
For centuries the true origin of the Primitivo grape has been shrouded in mystery; this wandering grape is believed to have originated in nearby Croatia, traveling to the heart of Macedonia in the 16th century where it became known locally as Kratosija, and then onto Italy. Over time the ancient grape teetered on the brink of extinction, but over time Macedonian winemakers have nurtured these vines, the varietal now thriving once more.
Brand IDENTITY | PACKAGING DESIGN | Illustration
When it came to designing the bottle label, the primary goal was to create a distinctive and intriguing composition that would stand out on the supermarket shelves. Inspired by tarot card designs, the illustration has a surreal, mystical and earthy quality, evoking folklore stories. Discoverable elements within the label arouse curiosity and take you on a journey through the forest. The tree stump draws on folkloric tales and the natural world, reinforcing the brand’s rich storytelling ethos, whilst the treasure chest symbolises the once-lost Kratosija grape – now rediscovered and preserved.
A bold, full-bodied wine, the label’s colour palette reflects the deep velvety hues of dark fruits, juicy plums and warming spices. A wood-cut illustration style lends a handcrafted folk-art aesthetic, while gold foil detailing adds a premium and magical finish. The textured effect further enhances the artisanal feel of the design.
The first of the Wanderwyld range, the Primitivo launched in selected Waitrose stores at the start of this year.
