Reinventing the spritz for a new era of drinkers
Inventor and spritz lover Chris came to us looking for non-alcoholic aperitif branding. He was frustrated with the lack of inspiring non-alcoholic options at the bar, so he set about making his own and Wilfred’s was born! After months of perfecting the recipe with unique botanicals, he had an exciting vision: to create a spritz brand that competes with big players in the market as a non-alcoholic, tastier and healthier alternative.
The Concept
With the low and no alcohol trend rising and the category becoming increasingly saturated, Wilfred’s needed to be distinctive in other ways. We chose to create a brand that didn’t hang its hat on this, but rather oozed flavour, summer drinking occasion and inventiveness. We wanted to communicate to the modern consumer that this aperitif may be no-alcohol but it’s by no means a compromise.
We used cues from heritage aperitif brands – but with a creative twist. Gold details and Art Deco style lettering to give an air of sociable sophistication, whilst a Venn diagram style graphic communicates experimentation and the mix of flavours. A confident ‘Reinventing the Spritz’ tagline reinforces this message.
The Impact
“Our launch went even better than planned – we almost sold out online!
Working with Kingdom & Sparrow has been a smooth, straightforward process and an absolute pleasure from start to finish. They took the time to really understand us and the brand, which we feel really shows up in the final design. Our launch went even better than planned – we almost sold out online in pre-orders and everyone’s been commenting on how much they love the brand and design.”
Chris, Founder of Wilfred’s
Positive Change
Explore More Work
-
Off-Piste Gin
Craft gin branding with an alpine setting. Creating Off-Piste’s award-winning gin brand meant developing an illustrated bottle label, complete with a full set of flexible assets.
-
Juniperl
The hangover free ‘G&T’: a non-alcoholic spirit for health-conscious millennials
-
Small Beer
Award-winning beer branding for sustainable brewery, Small Beer. Since branding Small Beer, the packaging design has won awards and been picked up by multiple national retailers!
