Food

Masala Mama – Taking authentic Indian cuisine to the US Wholefoods market

Taking authentic Indian cuisine to the US Wholefoods market

Masala Mama makes authentic Indian cooking easy for their US audience. Our job was to take them from New York street food to a category-challenging, national brand.

Homewrecker

Pimento Cheese… a long-loved southern states favourite, but unknown in the UK. We needed a brand to create a category, cutting through the crowded cheese spread market with a recognisable Southern States tone.

Snackzilla Kids Biscuit Branding

For rebel snackers: At the forefront of kid-friendly snacking.